Actually if you set it up as a novelty item at a full bar it could work. You figure, a 40 costs 3 bucks, tops, at retail. If you're buying directly from a supplier it couldn't be more than 2. Since it's a novelty item it would be feasible to charge 5 to 8 bucks, depending on your market. Added to the rest of your liquor and beer sales, at worst it would be a loss leader.
Thursday is $4 40s at a restaurant I visit only on Thursdays. It's much nicer being able to enjoy it sitting at a restaurant patio than in shitty apartment.
Some do--Check out Champy's Famous Fried Chicken in Chattanooga, TN, where they actively promote "Forties and Fowl": http://www.thetasteplace.com/2011/03/03/blues-brews-and-birds-champys-famous-fried-chicken-in-chattanooga/
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